CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Scissors Divided Into Clear Sections

Divided Into Clear Sections

or as artists' or architects' sketch boards

7" glossy photo paper

bridge the gap between theory and real-world practice

CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Scissors Divided Into Clear SectionsThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally charged, data fuelled organisations that leverage platformbased business models. How can pre digital businesses survive? Theyre loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Outlining a clear and detailed